As you all know, I'm a HUGE fan of 1960s fashion & trends. From bouffant hairdos, to sleek, black liner & pouty nude lips, you will often find me emulating my favourite looks of this bygone era. That is why I was delighted to see yet another attempt of resurrecting the look into the current trend scene...
Recently, as I'm sure most of you are aware, Lane Del Rey teamed-up with clothing giants H&M for their new Autumn/Winter campaign. With a strangely alluring video, '50s-style set & sultry, haunting & melancholy vocals from the pouting, Lana & her resplendent beehive, brought back to life Bobby Vinton's 1963 classic 'Blue Velvet' in true style, like many before her. From being hypnotised by a pocket watch, to seductively loitering in an old telephone box, the video goes from one strangely alluring scene to another... However, there is not a single sight of any velvet whatsoever in this campaign commercial, let alone any blue, yet as the song seems to echo hauntingly throughout the duration, the song almost seems to take on a totally new meaning altogether! It has been said that the song 'Blue Velvet' was craftily chosen for the H&M campaign, in accord with Del Rey's purported David Lynch obsession;
linked to his 1986 film of the same name.
Directed by Johan Renck, Del Rey's version appears mysterious, yet classic; just as any David Lynch project. Creative Director Donald Schneider said "The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
I must say that this indeed is not in any way your run-of-the-mill, average commercial, by any means, which adds to it's appeal...
The short film below takes us behind the scenes of the three-day shoot...
♥ Lots of Love ♥
x TCB x