 |
| 'What Every Girl Wants' is certainly what every girl needs! |
Any vintage vixen, stockings seductress & connoisseur of the corset, with a love for all things bullit-bra & lace panties, won't be short of a feast for the eyes inside this pretty, pink paradise.
 |
As you eagerly enter 'What Every Girl Wants', delightful displays of feminine lingerie are there to greet you, as the fine fragrances of the sold-in-store perfumes (personal fave 'Urura's Tokyo Café'), waft through the delicate air... Ladies, you're not stepping into any old knickers & bra shop here, but back in time to a world of 'Mad Men' glamour fit for likes of the finest of Hollywood's Golden Age starlets...
'What Every Girl Wants' refreshingly offers a personal fitting service to make sure that your womanly assets are getting the care they deserve, to serve you well. To add to their fantastic service, a lovely cup of tea or maybe even a cheeky glass champagne is offered with a girlie natter whilst you try-on their naughty, but nice underwear.
 |
A seductive selection of pastel nighties... |
It was whilst strolling around my local teenage haunt with a couple a gal pals I grew-up with, that I stumbled across this wonderful, little gem. Now, anyone who knows me will know that 'What A Girl Wants' is my kinda' shop! I couldn't help but drag my gals inside & armed with my pink iPhone 4, I began snapping away... on Instagram to re-create that vintage look, but of course!
 |
 |
 |
| I have use a vanity case to have all my undies on display & vintage romance novels to decorate my room! So sweet to see this in the shop, too! Us vintage ladies think alike ;)  Florals are the newest range! Panties can be found in these cute, little tins!   So Marilyn...  Pop behind the screen & become a screen icon...  |
I was politely greeted by two, delightful & wonderful ladies; Amanda Layzell (the owner) & Anni (sales gal). I was intrigued by the beautiful shop & before I knew it, I was immersed in a great conversation with them both.
Amanda Louise Layzell, the owner & creator of 'What Every Girl Wants', grew up in Devon, England. It was as a teen in the swinging 60s (my favourite era), that the young Amanda got a taste of the buzzing London scene when she saved-up for trips to the heart of it all, purchasing all the vintage dresses at the time in London's iconic Kensington Market & BIBA.
Amanda grew-up surrounded by nostalgia; her grandmother was an antiques dealer, who also sold AVON cosmetics. Amanda fondly revealed to me that one of her earliest memories was helping her grandmother bag-up all of her Avon orders! This is delightful & striking to me, as this too, is much like my earliest memories of my sister & I with our grandmother. My grandma would give us all these samples & extras- our eager, little paws gathering them all up with excited, red-lipped, child-like applications of lippie smeared all over our faces, smiles. Aahhh...
After leaving college, Amanda began to work as a PA to an antique auctioneer. It was during this time that she also worked for her local television company.
Her teenage years of vintage dress hunting paid off, as her hobby became active & money-making. Amanda put her keen-eye to good use & started to buy & sell vintage clothing; "it is something I have always been passionate about", revealed Amanda later in an email to me.
It was whilst raising her son & taking-up a part-time position with the world-famous The Body Shop, www.thebodyshop.co.uk/ that Amanda met Anita Roddick (creator of The Body Shop). Amanda became inspired by the passionate, eco-friendly, go-getter & this meeting would clearly have an effect on her later years, when finally, after her hard-work, her dream would too come true...
Amanda spent a number of years working for, my personal fave & what was actually my first job as a Christmas temp, the wonderful world of bath bombs & sweet-shop-like displays of LUSH Fresh & Handmade Cosmetics www.lush.co.uk/ . Here she was heading up the UK retail team...
It was about 18 months ago now, that the lovely Lady Layzell, decided to take a well-deserved break from working in such high pressured, retail environments & began studying for a Practitioners Diploma in Hypnotherapy, NLP, Psychotherapy & Counselling. A fascinating & rewarding career move, I must say. But, during this time, a delightful bit of news came her way when Amanda heard about a shop-space up for grabs in the heart of Camden's Lock area. Talk about prime location! She just instinctively knew that it would be the perfect location for her dream-in-the-making 'What Every Girl Wants'... Amanda believed that with her previous retail experience & knowledge, alongside her infectious passion for lingerie & perfume, she could create something very special indeed; a place for her customers to escape the ever-changing time's of today's world & step back in time into a world of Mad Men glamour & elegance. With the current resurgence of Burlesque & the constant
demand for all things vintage, Amanda is certainly in the right place at the right time!
"The shop is a dream come true for me, I have had the picture of how it would be in my head for a long time & it is exactly as I imagined it would be. I don't want it just to be a shop where you buy your underwear, I want it to be an experience! A place where you can spend time with your friends, trying on lingerie, taking your time & having a cup of tea & a chat with us. You can be professionally fitted & we will make sure you go away with perfectly fitted garments... I know how good it feels to know you are wearing beautiful lingerie & fragrance. It's all in the name... 'What Every Girl Wants!'
... My dream!"
Amanda grew-up surrounded by nostalgia; her grandmother was an antiques dealer, who also sold AVON cosmetics. Amanda fondly revealed to me that one of her earliest memories was helping her grandmother bag-up all of her Avon orders! This is delightful & striking to me, as this too, is much like my earliest memories of my sister & I with our grandmother. My grandma would give us all these samples & extras- our eager, little paws gathering them all up with excited, red-lipped, child-like applications of lippie smeared all over our faces, smiles. Aahhh...
After leaving college, Amanda began to work as a PA to an antique auctioneer. It was during this time that she also worked for her local television company.
Her teenage years of vintage dress hunting paid off, as her hobby became active & money-making. Amanda put her keen-eye to good use & started to buy & sell vintage clothing; "it is something I have always been passionate about", revealed Amanda later in an email to me.
It was whilst raising her son & taking-up a part-time position with the world-famous The Body Shop, www.thebodyshop.co.uk/ that Amanda met Anita Roddick (creator of The Body Shop). Amanda became inspired by the passionate, eco-friendly, go-getter & this meeting would clearly have an effect on her later years, when finally, after her hard-work, her dream would too come true...
Amanda spent a number of years working for, my personal fave & what was actually my first job as a Christmas temp, the wonderful world of bath bombs & sweet-shop-like displays of LUSH Fresh & Handmade Cosmetics www.lush.co.uk/ . Here she was heading up the UK retail team...
 |
    |
demand for all things vintage, Amanda is certainly in the right place at the right time!
"The shop is a dream come true for me, I have had the picture of how it would be in my head for a long time & it is exactly as I imagined it would be. I don't want it just to be a shop where you buy your underwear, I want it to be an experience! A place where you can spend time with your friends, trying on lingerie, taking your time & having a cup of tea & a chat with us. You can be professionally fitted & we will make sure you go away with perfectly fitted garments... I know how good it feels to know you are wearing beautiful lingerie & fragrance. It's all in the name... 'What Every Girl Wants!'
... My dream!"
 |
| Anni (left), Amanda (right). |
You can visit the gorgeous 'What Every Girl Wants' & the fab team- Amanda, Anni, Emma, Ruby & Phene, Mon-Fri: 11am to 5pm & Sat-Sun: 10am to 5:30pm, at:
What Every Girl Wants,
Unit 47 West Yard, Camden Lock.
NW1 8AF London, United Kingdom.Unit 47 West Yard, Camden Lock.
Give the girlies a call on: | 0207 6839760 OR 07974500859 |
Visit their Facebook Page at: www.facebook.com/whateverygirlwantslondon.co.uk
OR email the ladies at: info@whatevergirlwantslondon.co.uk
Lots of Love,
Lover-Doll Presley ©
xox
OR email the ladies at: info@whatevergirlwantslondon.co.uk
Lots of Love,
Lover-Doll Presley ©
xox
LOVE IT AND THE SHOP.. I WOULD LOVE TO SHOP IN THERE. hugs AND HAVE A BLESSED WEEK
ReplyDeleteAww thank-you sweetie!!
DeleteIt is a lovely shop, isn't it?! It has so many gorgeous things. Definitely wirth a visit if you're ever in London & Camden Town :)
Hugs back to you darling & may you too have a blessed week xoxoxo